Liberty Flights Electronic Cigarettes – Launch “Make the Switch” Video Campaign
Press Release 4 December 2013
Liberty Flights Group is one of the world’s leading electronic cigarette and e-liquid companies. Established in 2009 with headquarters in the UK, Liberty Flights have expanded their operations and now hold a major presence in the US and European marketplaces, employing just over 100 staff.
This week, Liberty Flights announced it is expanding its reach via a social media campaign to create awareness of electronic cigarettes as a smarter alternative to smoking in the Australasian region. Australia is known as one of the leading pioneers in tobacco control and is the only country in the world which has implemented the Tobacco Plain Packaging Act in 2011 (Cth).
Liberty Flights collaborated with a Sydney based production company, Locals Pony Productions http://localspony.com/ to create a market awareness video campaign which was launched yesterday Liberty Flights Electronic Cigarettes - "Make the Switch" Liberty Flights and Locals Pony Productions are currently working on a number of different marketing strategies to not only create further awareness but also educate smokers about electronic cigarettes.
Andrew Dent, a Director of Liberty Flights said he believes video and social media is the perfect marketing approach to bring awareness of this powerful alternative to Australians attention.
A World Health Organization (WHO) news release in 2009 stated “The leading preventable cause of death, tobacco kills more than five million people every year. It is the only legal consumer product that kills when used exactly as intended by the manufacturer”.
Electronic cigarettes offer an alternative to smoking, there is no tar, no ash, no smoke, no bad breadth or bad smell and no second hand smoke and they are over 50% cheaper than traditional cigarettes, and they are gaining huge global momentum.
Currently there are an estimated 7 million users of electronic cigarettes across UK and Europe and around 3 million users in the US. Liberty Flights are passionate about making more smokers aware of this alternative to traditional cigarettes.
Liberty Flights operates out of the UK and produces its own e-liquid in the UK under strict manufacturing guidelines, using pharmaceutical grade components. Liberty Flights is founding member of ecita.org.uk (the Electronic Cigarette Industry Trade Association) and is instrumental in ensuring that all e-cigarette products and e-liquids comply with European standards.